Per my dictionary, hype is defined as:
- to intensify or increase by often questionable methods
- to trick
- intensive or exaggerated publicity or promotion
- a flamboyant or questionable claim or method used in advertising
- a swindle, deception or trick
None of these definitions fit Martin guitars in my opinion. If they had, the company wouldn't still be viable after 179 years
Topdown, what the heck do automobiles have to do with "hype" in reference to acoustic guitars? And as for age, older is better when it comes to acoustics. Old growth woods which originally made Martins famous are in short supply although some companies like Taylor, Huss & Dalton, Martin, etc have connections to purchase the best woods available worldwide and to obtain great wood from other sources like "sinker" wood from the bottom of lakes, etc. to use in their high-end guitars. These high- end manufacturers tout their own individual sounds, not compare them to Martin, which many of the cheap guitar makers try to do. Such comparisons in my opinion constitute "hype" in their advertising.
I wasn't referring to your post dj. There was an earlier one that got me chuckling.