B3 was an American pop boy band from New York City. They were formed in 2001 and were first produced by O-Jay of German dance band Real McCoy. Original members were Timothy Andrew Cruz (2001–2004), John Steven Sutherland (2001–2004) and Rod Michael (2001–2002). When Michael left in 2002, Blair Madison Late (2002–2004) joined in. Tim Cruz was previously, in the late 1990s, a member of the boy band React.
B3 was best known in Germany and had most of their hits in the German charts. They remained active until 2004, also participating in the Four Seasons Tour in 2002. The band released three albums and had a number of singles. Their first album entitled First went gold in Germany. They also had a collaboration with singer Ji-In Cho who released a duet with B3. After the band split in December 2004, John Steven Sutherland and Tim Cruz went solo signing with Fearless Management.