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Phoebe Snow

Phoebe Snow

: ''Phoebe Snow is also the stage name of singer/songwriter Phoebe Laub''

thumb|right|400px|Phoebe Snow on a period poster

"Phoebe Snow" was a fictional character created to promote the Delaware, Lackawanna and Western Railroad, and, in later years, the name of a pair of passenger trains.

Rail travel around the year 1900 was a messy business. After a long trip on a coal-powered train, travellers would frequently emerge covered in black soot. The exception to that rule were locomotives powered by anthracite, a clean-burning form of coal. The Lackawanna owned vast anthracite mines in Pennsylvania, and could legitimately claim that their passengers' clothes would still look clean after a long trip.

To promote this fact, their advertising department created Phoebe Snow, a young New York socialite, and a frequent passenger of the Lackawanna. For reasons never explained, Miss Snow often travelled to Buffalo, New York, always wearing a white dress.

The first ad featured the image of Phoebe and a short poem:

The campaign became a popular one, and soon Phoebe began to enjoy all the benefits offered by DL&W: Gourmet food, courteous attendants, an ...

license: GNU FDL
source: Wikipedia