Topic: The Medium Is ...
As I've been pondering the way our opinions - and even our core values - are so blatantly and recklessly influenced by the media, I thought of Marshall McLuhan's quote from his 1964 book "Understanding Media: The Extensions of Man". And that gave rise to this quickly assembled little poem:
THE MEDIUM IS …
The medium is the message …
From reporting to journalism to editorialize,
The facts matter less than anything else.
The medium influences objectivity
The medium influences our activity
Trusting a stranger with a nudge and a wink,
Trusting a stranger to tell me how to think.
The medium is the mass age …
Communication and information technology
Carpet bombing our mass sociology
The medium reaches everyone now
The medium reaches every home now
Trusting a stranger with a nod and a smile
Trusting a stranger to control me for a while.
The medium is the mess age …
Nothing good happens as far as we know
Gotta boost ratings and give 'em a show
The medium shows only the bad
The medium shows no reason to be glad
Trusting a stranger who wants me to frown
Trusting a stranger who just brings me down.
The medium is the massage …
What they did or didn't say doesn't even matter,
Don't read for yourself, your mind is too scattered
The medium twists it however it bends
The medium twists it to serve its own ends
Trusting a stranger to sell me their lie
Trusting a stranger? I ask myself … why?
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