Aron Erlichman (born March 2, 1983), better known by his stage name Deuce (formerly known as Tha Producer), is an American rapper, music producer and guitarist. Brought to fame as a producer, singer-songwriter and one of the founding members of rap rock band Hollywood Undead, Deuce has since moved on to solo work through the label "Five Seven Music", a branch of Eleven Seven Music. He is also involved in a movement with fellow rapper Truth (Vardan Aslanyan) called "Nine Lives" (often stylized as both "9LIVES" and "IX LIVES"). Deuce released his debut album of the same name on April 24, 2012, which sold 11,425 copies in its first week. Deuce has also collaborated with artists Marc Bosserman, Ronnie Radke, Brokencyde and Blood on the Dance Floor.