Passion Conferences is a Christian organization (also referred to as Passion and the 268 Generation, originally named Choice Ministries), founded by Louie Giglio in 1997, known for their annual gatherings of young adults between the ages of 18–25, more specifically college students. The organization is also responsible for sixstepsrecords, the Passion Worship CDs, and the church plant of Passion City Church in Atlanta, GA in 2009. Passion is legally registered in the State of Georgia as the For – Profit LLC "Passion USA 2011, LLC" of Roswell, Georgia. The first conference was Passion ’97, held in Austin, Texas. Today, the headquarters are in Atlanta, Georgia. The organization lists its purpose as "...uniting students in worship and prayer for spiritual awakening in this generation," using Isaiah 26:8 as their theme verse: "Yes Lord, walking in the way of Your truth we wait eagerly for You, for Your name and renown are the desire of our souls".
Since its start in ’97, Passion Conferences has operated as a national conference. Then, in 2008, Passion Conferences launched a global tour that visited 17 different cities in 16 countries, kicking off in Kiev, Ukraine and finishing in Sydney, Australia. Since then, Passion Conferences have continued to host gatherings in the United States and all over the world. Passion World Tour 2010 also started in Kiev, and continued in London, Tokyo, Manila, Hong Kong, São Paulo and Vancouver. Passion World Tour of 2012 was held in Vancouver, Pretoria, Kampala, Durban and Cape Town.