If You Don’t You Never Will (2017)
Prime Circle are a South African rock band, operating out of Johannesburg. The band has released six studio albums to date and achieved multi-platinum-selling status in South Africa.
After notching up six studio albums, several chart-topping singles, a string of awards and countless sold-out gigs, Prime Circle have earned their status as South African rock royalty. Now they are also making strong inroads into the European market, gigging intensively and being playlisted on German radio – and to crown it all, the band is headlining major German rock festivals.
In mid-2016, Prime Circle’s single Ghosts reached the top 150 of Germany’s weekly airplay charts. This came on the back of performing at mega-events such as Rock im Revier, Rockavaria and Rock in Vienna in Germany and Austria alongside Iron Maiden and Iggy Pop, to promote their first official European release, Let the Night In – Deluxe Edition. Prime Circle were also the headline act at the Kieler Woche, the world’s leading sailing event, as well as Hamburg Harley Days – the biggest annual Harley Davidson gathering in Germany. They also took their powerful live act to football audiences at the UEFA Champions League Festival in Milan.
Between July and September, Prime Circle were booked to open as special guests for Berlin superstars The BossHoss during a succession of German festival dates. And in August, the band was invited to headline the Rock Auf Der Berg Königstein and the Pflasterfest in Hameln, also in Germany – an outstanding achievement and a fitting tribute to their persistent hard work and dedication.
Formed in Witbank, Mpumalanga, in 2001, Prime Circle have demonstrated unparallelled staying power with a dynamic signature sound that continues to evolve in exciting, progressive directions. The five members have shown it is possible to be a successful and enduring South African rock act by constantly challenging themselves while exploring new geographical and musical horizons. Their six albums – Hello Crazy World (2003), Live This Life (2005), All or Nothing (2008), Jeckyll & Hyde (2010), Evidence (2012) and Let the Night In (2014) – have all reached gold or platinum status, morphing in style from commercial, anthemic radio hits to a harder, edgier sound.
Prime Circle have won several South African Music Awards for their albums and music videos, including Best Music Video of the Year at the SAMA XXI category as well as nominated for the MTV Africa Music Awards for Best Pop & Alternative Act and Best Music Video of the Year for their single DOORS off their album Let The Night In. The band was also nominated for Best Artist in African Rock at the All Africa Music Awards.
Over the past few years, they have taken their well-crafted tunes and powerful live energy to international markets while not forgetting their massive South African fan base. They have toured extensively throughout Europe, including the United Kingdom, France, the Netherlands, Belgium, Austria, Italy, Spain and Switzerland – as well as Germany, which is fast becoming the band’s second home. Says singer-songwriter Ross Learmonth: “Without the fans, we would be nothing. And I don’t ever want to do anything else. Creating music for a living is a privilege, and we never forget that.”